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Home Furnishings Industry Leaders Launch Innovative, Multi-Channel Consumer Campaign PDF

Home Furnishings Industry Leaders Launch Innovative, Multi-Channel Consumer Campaign

World Market Center Las Vegas Introduces Layered Platform that Aims to Jump Start the Industry and Inspire Consumers by Rebuilding Personal Connections to ‘Home’



Bedding Industry on Board with ‘Is it Home yet?’ Campaign PDF

Bedding Industry on Board with ‘Is it Home yet?’ Campaign

ISPA and SSA Join Industry-wide Marketing Effort



http://www.nytimes.com/2009/08/24/business/media/24adcol.html

Asking You to Buy a Couch, Now That You Can’t Sell the House

BE it ever so humble, there’s no place like home — unless the owners were hoping to flip the joint and cash in....

 

http://www.decornews.art-and-home.net/2009/08/is-it-home-yet-home-furnishings.html

"Is it home yet?" Home furnishings campaign to begin Monday

The $20 million dollar campaign being spearheaded by The World Market Center, designed to spur home furnishing and decor purchases...

 

http://www.webwire.com/ViewPressRel.asp?aId=102522

Home Furnishings Industry to Celebrate National Month-Long Event

As the saying goes, there’s no place like home. And these days, people are looking for ways to make their home a more enjoyable living space...

 

HGTV's Monica Pedersen named National Home Furnishings Month ...

Home Accents Today

national ad campaign, the World Market Center announced. The WMC's owners are the sponsors of the multi-year, $20 million campaign, which has the support of ...

 

Las Vegas Asserting Itself As Home For Furniture

Mediapost.com

The campaign was commissioned by the World Market Center in Las Vegas, a.3-million-square-foot showroom and exhibition space that is trying to unseat High ...

 

Monica Pedersen named National Home Furnishings Month spokesperson

Furniture Today - Clint Engel

national ad campaign, the World Market Center announced. The WMC's owners are the sponsors of the multi-year, $20 million campaign, which has the support of ...

 

Corraling Consumer Attention

Home Furnishings Business

Nice to see the "Is It Home Yet?" campaign get some attention out where it counts--in the media consumers read. Sheila O'Mara had sent me the above link, ...

 

Got Pouffe? A New Ad Campaign Urges Consumers Unable to Buy New ...

Fast Company - Michael Cannell

But over the past four years the momentum has shifted to the flamboyant World Market Center (above), a 1.3-million-square-foot showroom and exhibition space ...

 

'Is It Home Yet?' First-Ever National Home Furnishings Month ...

SYS-CON Media 

National Home Furnishings Month is the first event that's part of the new, industry-wide campaign, "Is It Home Yet?" designed to illustrate the special ...

 

'Is It Home Yet?' First-Ever National Home Furnishings Month ...

FOXBusiness

National Home Furnishings Month is the first event that's part of the new, industry-wide campaign, "Is It Home Yet?" designed to illustrate the special ...

 

'Is It Home Yet?' First-Ever National Home Furnishings Month ...

SunHerald.com Mississippi (press release)

National Home Furnishings Month is the first event that's part of the new, industry-wide campaign, "Is It Home Yet?" designed to illustrate the special ...

 

'Is It Home Yet?' First-Ever National Home Furnishings Month ...

PR Newswire (press release)

National Home Furnishings Month is the first event that's part of the new, industry-wide campaign, "Is It Home Yet?" designed to illustrate the special ...

 

'Is It Home Yet?' First-Ever National Home Furnishings Month ...

MarketWatch (press release)

National Home Furnishings Month is the first event that's part of the new, industry-wide campaign, "Is It Home Yet?" designed to illustrate the special ...

 

'Is It Home Yet?' First-Ever National Home Furnishings Month ...

SYS-CON Media 

National Home Furnishings Month is the first event that's part of the new, industry-wide campaign, "Is It Home Yet?" designed to illustrate the special ...

 

'Is It Home Yet?' First-Ever National Home Furnishings Month ...

Earthtimes (press release)

National Home Furnishings Month is the first event that's part of the new, industry-wide campaign, "Is It Home Yet?" designed to illustrate the special ...

 

World Market Center unveils ad campaign

Las Vegas Business Press - Tim O'Reiley

The five-year, $20-million effort, tagged "Is it Home yet?" will revolve around a Web site targeting middle-aged married women that its demographic research ...

 

"Is it home yet?" Home furnishings campaign to begin Monday

Art & Home Decor News 

The campaign, which includes a variety of media applications, takes the concept of "Is it home yet?" by focusing on the emotional qualities of a home (vs. a ...

 

Times Tough? Reward Your Stalwart Family -- with Upholstery!

Adrants - Angela Natividad 

The piece at left comes from "Is it Home Yet?", a campaign/sweepstakes meant to bring gunshy spenders back into furniture showrooms. ...

 

Campaign seeks to inspire spending on furniture, other home goods

SmartBrief 

"Is it home yet? is the tagline for a major multiplatform campaign by WPP Group's Ogilvy & Mather Worldwide that is meant to inspire consumers who might not ...

 

Asking You to Buy a Couch, Now That You Can't Sell the House

New York Times - Stuart Elliott

The campaign carries the upbeat theme “Is it home yet?,” which will be featured on a logo depicting the phrase embossed across a welcome mat. ...

 

WMCLV Hosts Product Preview in NYC

Gifts & Decorative Accessories

Maricich also shared World Market Center's major investment plans in the “Is it Home yet?” advertising campaign to unite and energize the home furnishings. ...

 

Preview of September's Las Vegas Market held in New York

Home Accents Today

He also spoke at the New York event on the WMC's plans to invest $20 million to unite and energize the home furnishings industry with the "Is it Home yet? ...

 

Preview of September's Las Vegas Market held in New York

Furniture Today

He also spoke at the New York event on the WMC's plans to invest $20 million to unite and energize the home furnishings industry with the "Is it Home yet? ...

 

Congratulations to Las Vegas Market (Part 1)

Furniture Today

They have committed millions to help sell consumers on the “IS IT HOME YET?” campaign in support of National Home Furnishings Month. ...

 

NHFA And World Market Center Las Vegas Team Up To Launch Dealer ...

Furniture World Magazine (press release)

The new consumer oriented campaign slogan, IS IT HOME YET? ™ , is designed to drive consumer traffic to retailers by positioning home furnishings as needed ...

 

Retailers to get exposure from 'Is It Home Yet?' program

Furniture Today - Clint Engel

The core of the national media campaign, with the slogan "Is It Home Yet?" is an online program that will be anchored by a "Room Design" section of MSN's ...

 

Vegas World Market Center Launches $20 Million Consumer Ad Campaign

Gifts & Decorative Accessories

By Staff -- Gifts & Decorative Accessories, 8/4/2009 1:54:00 PM Las Vegas —World Market Center Las Vegas is launching the “Is it Home yet? ...

 

World Market Center plans $20 million ad campaign

Home Textiles Today

The campaign will have the tag line, "Is It Home Yet?" September will be billed as "National Home Furnishings Month" ending in a highly promoted 10-day ...

 

Furniture Industry Launches Multi-Channel Ad Campaign

RTO Online 

"Is it Home yet?" will position home furnishings as a needed and desired enhancement to the family's home and lifestyle, not a luxury. ...